Watch a video on your privacy and ads in Gmail.
Ads & Related Information
Ads in Gmail are placed in the same way that ads are placed alongside Google search results and, through the Google AdSense program, on content pages across the web. The goal is to provide users with helpful ads, links and content relevant to their specific interests. These ads might appear to the right of your messages, in your web clips, or in the bar that appears above your replies once you've sent them.
Gmail is a technology-based program. Advertising and related information are shown using a completely automated process. Ads are selected for relevance and served by Google computers using the same contextual advertising technology that powers our AdSense program. This technology enables Google to target dynamically changing content such as email or daily news stories.
No humans will read the content of your email in order to target such advertisements or related information. Because the ads and related pages are matched to information that is of interest to you, we hope you'll find them relevant and useful.
Gmail users can't opt out of receiving ads because these sponsored links help Google support the cost of providing Gmail for free to our users. Instead of serving pop-ups and untargeted banner ads, Gmail displays text ads using our contextual advertising technology. These ads should be relevant to the content of your messages and we hope you'll find them useful.
Your Privacy
Google does not and will never rent, sell or share information that personally identifies you for marketing purposes without your express permission. No email content or other personally identifiable information will be provided to advertisers.
Privacy is an issue we take very seriously. Only ads classified as Family-Safe are distributed through our content network and to your Gmail inbox. For example, Google would block certain ads from running next to an email about catastrophic news.
If you'd like to know more about how Google handles your Gmail information, please read our Gmail Privacy Policy.